Your Next Clients Aren't Coming From Instagram...

In 2020, Instagram was THE holy grail for lead generation, reach, conversion, nurture -- one platform did IT ALL.

But just a few years later, the algorithms shifted.

Instagram didn't prioritize small businesses anymore, especially service-based ones.

I know personally this had a huge impact on my reach and engagement. My reels that used to get 10,00-30,000 views were now hovering around 300 views.

I knew something had to change, and if you're here, I have a feeling you know something needs to change with your marketing, too.

If you clicked on this blog post, that tells me a few things:

1. You have great taste in what you read

2. You're tired of being the best-kept secret in your industry

3. You're done wasting hours on content that doesn't convert

4. You want a smarter, more genuine way to connect with the right people and turn them into excited clients

If that's all a "yes," then a podcast guest tour would likely be the highest ROI marketing move you make this year.

Unlike single-use content you spend an hour making and then it only lives for 48 hours on social media, podcast interviews are invincible. There's NO algorithm suppressing them. In fact, they GROW over time!

If you record an interview on Totally Cool Podcast next month, and that show has an established audience...

Some people will listen to it right away.

But as Totally Cool Podcast grows over the next 5 years, your episode will keep getting discovered long after it was published.

Talk about a content ASSET that appreciates over time!

But doing podcast interviews wrong (believe me, I did it all wrong at first) will get you crickets.

Here's what DOESN'T work:

🚫 Cold pitching a million shows with a ChatGPT template

🚫 Saying yes to whatever podcast will book you

🚫 Showing up and just answering the host's questions

🚫 Hoping listeners find you on Instagram or your website after the episode airs

This approach has zero strategy and will not bring you leads and paying clients or position you as an expert.

Here's what DOES work:

✅ Giving the show exactly what they need: you need to become the solution to their biggest problems and gaps in their content

✅ Staying in control of the narrative instead of answering whatever questions they ask you (btw, when this is done right, the host sounds 10x smarter and more professional than usual, which makes them love the episode even more!)

✅ Proposing ONE complete, cohesive episode - not 7 potential "topics" you could talk about (that's how you keep creative control without hijacking the conversation!)

✅ Creating a clear pipeline for your audience from cold, to warm, to hot and ready to buy after the episode

That's the difference between 30 minutes wasted and an inbox full of warm leads!

And that's exactly what we'll personally help you build, one on one, when you launch your guest tour with us in September.

We've helped 500+ business owners (consultants, therapists, coaches are our specialty!) generate over $2M just from their interviews alone, and we'd love to help you next.

Our clients are building lead generation and conversion machines that require zero social media content.

✅ See all the program details and join the waitlist for our September cohort here. You'll get early access and special pre-sale pricing (under $2,000 USD with extended payment plans available!)

 Spots are limited since I personally work with every client 1:1, so hop on that waitlist now.

Chat soon!!

Kelly