Fall Hell Yes Guest Cohort: Everything You Need To Know

Our next cohort of Hell Yes Guest kicks off in September!

Save the date: presale is happening September 16-17, 2025 (and the pre-sale deal is TOO good to miss).

I pulled together the most commonly asked questions we get, to help make your decision a breeze either way!

Still have questions after reading this? We'd love to hear from you!

Email our team at [email protected] and we'll get back to you ASAP.

Not on the waitlist yet? Want to see the full program breakdown? Head to this page.

Now let's get to those FAQs!

This post answers the following Q's:

1. What exactly will I walk away with from this program?

2. Do you do the pitching for me?

3. Who exactly is this for?

4. What does the flow of the program look like?

5. Where do I find these podcasts to reach out to?

6. How much access to we get directly to you?

7. What kind of results have past students seen?

8. What size audience, email list, etc do I need for this to work?

9. How much time will this take each week?

10. What do I need to have ready in order to get the most out of the program?

11. What makes this different from other podcast guesting or PR programs?

12. How much does this cost?

13. Is right now a good time to start guesting?

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1. What exactly will I walk away with from this program?

You'll walk away with a fully launched podcast guesting strategy that positions you as an expert, gets you booked on high-quality, established shows, and turns your interviews into lead-generating assets that will grow FOREVER!

You'll be working with a tailored-for-you strategy that's 100% designed for your business, whether you're just starting out or scaling past seven figures.

You can reuse the strategy we help you create over and over forever - without paying an expensive agent who can only get you booked on so-so podcasts.

2. Do you do the pitching for me?

NO, and there's an important reason why! If someone pitches for you, they're your gatekeeper. If you pitch for yourself, you get booked more often and the connection with the podcast feels more genuine because they're actually hearing from you.

YOU get to own all of your relationships. YOU get to own all of your contacts. YOU can get booked as much as you want. You can take three months off from guesting if you want to. 

We make sure you can do this for yourself on repeat forever. All of our students from our first cohort in 2022 are STILL guesting on top-tier podcasts using their original strategies!

3. Who exactly is this for?

This is for the business owner who:

1. Has a strong offer already in place

2. Has the capacity to accept more leads and clients

3. Wants to reach audiences in a broad geographic area

4. Wants to create invincible content assets that get more and more views and downloads over time

If your work creates transformation (you're a coach, therapist, consultant, course creator, self-help author, or done-for-you service provider) this is for you.

4. What does the flow of the program look like?

The program has 3 components:

1. Self paced materials you'll work through on your own

2. 1:1 support from me and my team

3. Tools to make your life easier

You'll start by working through the first three modules.

If you enroll during pre-sale, you'll unlock a 1:1 session with me, where we'll design your entire content strategy together after you finish your first 3 modules.

From there, you'll head back into the materials to craft your pitch, build your outreach list (we have a tool that finds you podcasts AND contacts in the right niches!), and get booked.

You'll submit your strategy to us at important checkpoints to make sure it's rock solid before you move on.

Once you're booked, you'll study up on how to deliver an interview that converts.

You have 12 weeks of unlimited, on-demand support from our team whenever you need help.

Once a month, we do interview practice sessions as a group, as well as monthly networking sessions (access to six live sessions in total).

5. Where do I find these podcasts to reach out to?

We've created a one-of-a-kind search tool that's connected to the largest podcast database in the world. You just pop in a search term and it'll scan 3 million active podcasts and build you a list instantly of up to 50 shows at a time... INCLUDING their contact information!

You can run this tool up to 10 times a month to build a list that'll last you forever.

But you're not just going to have this tool - we'll teach you other secret places to find shows and contacts fast, without spending hours scrolling through Spotify.

6. How much access to we get directly to you?

If you enroll during September pre-sale, you and I will start your tour with a 1:1 content strategy session, which will save you a ton of time.

After that, you'll be submitting your work to my team, who proposes optimizations, then your work gets personally reviewed by me before you move on.

You have unlimited access to my expert strategy team for questions in between.

When you submit your work to us for feedback during the program, or if you have questions as you're working, you simply upload it through our program portal.

There are NO group coaching calls, because frankly I can't stand them. I'd rather you get the help you need, whenever you need it, directly -- without having to wait a week to ask me a question.

We've removed all the barriers from you getting the support you need to succeed. Think of us like your private strategists you can contact for help any time for 12 weeks.

7. What kind of results have past students seen?

Our students see unparalleled results in two ways:

1. The quality of podcasts they book (even if they have a small audience)

2. The ROI generated from their interviews

Ariel, a physical therapist, booked 13 top 10% podcasts during the first six weeks of the program.

Rhysa, a nervous system coach, booked 18 amazing interviews in her first few months using our system.

Yan, a women's health coach, booked multiple top 5% interviews from her first round of outreach.

Our clients consistently book top 10%, 1%, and even .01% ranked shows - we encourage you to aim for podcasts at this level!

As far as ROI goes, know this:

If you have a strong offer, and there is demand for it, you will see ROI you're thrilled about.

Like Aline, a web designer who booked 12 sales calls from her first interview, resulting in $40K+ in sales.

Or Meagan, who generated $60K in recurring annual revenue from just two interviews for her ad management business.

Or Hannah, a branding expert who generated $8500 in sales from one interview.

If you do not have a proven offer with demand, I cannot guarantee ROI. 

If you don't have a proven offer yet and you want to utilize a podcast tour to get to know your target audience and prove out your offer, that's great.

But if you don't have a proven offer yet and you want your podcast tour to generate huge sales, please pause and prove out that offer first.

8. What size audience, email list, etc do I need for this to work?

You do not need an audience of ANY size for this to work.

You do not need an email list for this to work.

We've worked with folks who had been running a private practice for years with zero online presence.

But please understand, you DO need *some* leverage.

Your leverage can come from the years of experience you have doing this work (even if you don't have a virtual audience).

It can also come from your content platforms. So if you do have an email list of 500 people or more, that's an asset to you.

If you get your clients amazing results, that's also fabulous leverage.

In the program, I'll walk you through how to identify what ALL of your leverage is, what to lead with, and how to package your experience to be most attractive to the shows you're dreaming about!

9. How much time will this take each week?

Plan to budget 1.5-2 hours per week during the strategy build phase (about 4 weeks). Most students start seeing traction, like responses from hosts or bookings, within the first four weeks. You can move faster or slower depending on your pace. We give you 12 weeks of access to our support, which is about 2x the amount of time most students need (we used to run it as a six week program, and people still got amazing results!)

10. What do I need to have ready in order to get the most out of the program?

I highly recommend coming to the program with an offer that's proven and in-demand.

Other than that, you'll want to have the ability to create a landing page (any platform) and an email platform.

Other than that, you need a collaborative attitude and a mindset for experimentation.

11. What makes this different from other podcast guesting or PR programs?

We don't treat podcast guesting as "PR," we treat it as a lead-generation powerhouse.

Our program is ROI-centric because we are growth marketers first and foremost. Most other programs might help you get booked, but most do not focus on turning visibility into leads and sales. If you're doing interviews without an intentional lead generation and conversion strategy, you're going to be doing a lot of interviews that lead nowhere (but you'll be told 'it's great PR!')

It's not. It's a waste of your time! Work with us and you'll create an algorithm-free lead generation system that works on autopilot.

12. How much does this cost?

Our pre-sale rate (September 16-17 only) will be $1,497 USD. After these dates, the price is $1,997 USD (joining during the pre-sale window saves you $500!).

Payment plans are available through Klarna and Afterpay and go up to 18-24 months.

If you're based outside of the U.S., you might not have access to Klarna or Afterpay, but we have a 4-pay, no-interest option for you.

You'll keep access to the course curriculum for life, so you can launch a podcast tour over and over.

13. Is right now a good time to start guesting?

There are three times of year where you'll get the best returns from podcast guesting:

1. Pitching September-October (pre-holiday)

2. Pitching January (New Year)

3. Pitching April-May (pre-summer slowdown)

If you join our fall cohort, your interviews will be getting booked and recorded in October-November, releasing October-December.

Hopefully these FAQs were helpful! If you have any specific questions I didn't cover here, we'd love to chat with you: email us at [email protected] or send me a voice note on Instagram @kelly.mosser and I'll reply to you personally.

Please note: we keep these cohorts capped because of the 1:1 support we give to each person. If you know this is something you want to do, please be prepared to enroll on September 16, as it's first-come, first-served enrollment.

Talk soon!!

Kelly

PRE-SALE STARTS SEPTEMBER 16. ADD A REMINDER TO YOUR CALENDAR HERE!